About

BEARPROOF™* the toughest clothes on earth

It starts with a the thrill of cycling, and ends with the the sheer terror that comes from being ripped from your bike by a dangerous bear. In that instant you know that spandex isn’t going to cut it. You need kevlar reinforced shorts and a wiremesh jersey from the folks who invented the category. If you are going to win you need armor, your need bells, you need mace and you need Bearproof™*

Our mission

Protecting our fine young athletes from dangerous bears.

Proudly providing rugged Bearproof™* products and equipment since 2010.

*Bearproof is an attitude, not a durability claim. While we only select, design, provide and affiliate with brands of the highest durability construction and ethical quality that have a stated environmental protection policy, clothing really isn't bear proof per se. I mean, have you seen those things? They're freaking huge.

Official outfitters of Le 2010 Tour de Froth · www.tourdefroth.com